SEO, Backlinking & PPC Strategy
Having a successful website is not just about having a great design and user experience, driving traffic to the website is essential to it's success.
Driving traffic to a website can be done in three ways:1: Natural SEO (Search Engine Optimisation)
Using industry tools we assess keywords that will increase traffic your website, bringing in visitors that are actively searching for your products or service. Each web project undertaken is built with these keywords in mind so your site is relevant to the market for your business.SEO is used for natural searches on Search Engines (non-paid for listing) where your site is ranked on search engines via content alone.
We can offer advice on what keywords your site should include and best industry practice on succesful ways to incorporate those words into your site.
2: Backlinking
Backlinks are sites that link to your website, done right these can provide a great way to increase your search engine listings. Search Engines will use links into your site to increase your ranking in listings.ID can provide consultation on the best ways to back link to your site, along with writing any articles for you to back link with.
3: PPC (Pay - Per - Click)
PPC is another way to drive traffic to your site via paid adverts and can help compliment your natural search listing. Any campaign undertaken will be done to a budget and after an initial consultation where we assess how much you are willing to pay for genuine sales leads. The campaign is actively monitored, checked and altered to make sure you get the best results for your budget.ID can help you plan effective SEO and PPC campaigns. We'll even offer you a free SEO report on your current site.
Call us today on 01942 603 099 or click here and find out how ID can help enhance your web offering with SEO and PPC campaigns
"Having the right SEO strategy from the start of a site build is crucial to attracting visitors to your site."
